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Web Hosting - Why Backups Are Essential One thing most web site owners have little time for is... anything! Anything other than focusing on their site content and the business or service it supports and the information it provides, that is. That means that administration often suffers, as it frequently must. There's only so much time in the day. But the one thing that you should never let slide are backups. They are like insurance. You rarely need it (you hope), but when you do you need it very badly. Performing regular backups - and testing them - doesn't have to be a nightmare. A little bit of forethought and effort and they can be automated to a high degree. And, they should be tested from time to time. Even when a backup appears to have gone without a hitch, the only way to know whether it's of any value is to attempt to restore the information. If it can't be restored, the backup is worthless. Even when the web hosting company provides the service, there is still some planning involved for the site owner. Hosting companies often rely on one or both of two methods. They backup everything (called a full backup), then backup anything which has changed since the last full backup (called an incremental backup). Of special interest are any configuration files that have been tailored. If you've modified the default installation of a software package, you want to be able to recapture or reproduce those changes without starting from scratch. Network configuration files, modifications to basic HTML files, CSS style sheets and others fall into the same category. If you have XML files, databases, spreadsheets or other files that carry product or subscriber information - about items purchased, for example, or people who signed up for a newsletter - those should get special attention, too. That's the lifeblood of your business or service. Lose them and you must start over. That can break your site permanently. It should go without saying that all HTML and related web site files that comprise visible pages should be backed up regularly. It isn't necessary to record every trivial change, but you can tailor backup software to exclude files or folders. Usually they're so small it isn't worth the trouble. But in some cases those small changes can add up in scenarios where there are many thousands of them. Here again, the backups are worthless if they can't be used. Even if the hosting company charges for doing so, it's worthwhile to test once or twice a year at least to ensure the data can be restored. That's especially true of database backups, which often involve special software and routines. Database files have a special structure and the information is related in certain ways that require backups be done differently. Developing a backup strategy can be straightforward. Start simply and review your plan from time to time, modifying it as your site changes and grows. But don't neglect the subject entirely. The day will come when a hard drive fails, or you get hacked or attacked by a virus, or you accidentally delete something important. When that day comes, the few minutes or hours you spent developing and executing a backup plan will have saved you days or weeks of effort.

Important Networking Follow-Ups: How to Get Those Job Leads Calling When you leave a networking event, you may be buzzing at the prospects offered by all of those new contacts you made, but soon, the cold reality sets in. How will you be able to convert those contacts you made over a glass of wine into valuable business opportunities for you? Successful networking is all in the follow-up. If you’re looking for a job, following up is all the more crucial. Without touching base after a networking event, you become just another face in the crowd of job hunting hopefuls. The first important rule for following-up with networking contacts is to lay the foundations for the follow-up during the initial meeting. At networking events, there can be a lot of empty promises thrown around. Use that first meeting to convey the message that you haven’t gotten caught up in “networking fever” but instead that you are very serious about exploring the job opportunity that you’re discussing with your new contact. Ask the contact when would be a good time to follow-up with them, and then reiterate the information back to them at the end of your conversation: “I look forward to speaking with you Friday at 2 p.m.” If they don’t give you a specific time, then suggest one to them. This rule holds true even if your contact is giving you a lead on a job not with them but with another contact of their own. Let them know you appreciate the information by saying, “Thanks. I will plan on calling Mary on Monday afternoon at 1 p.m.” Not only will this convey your seriousness about the opportunity presented to you, but it may also get you some handy inside information, as the contact may reply, “Oh, no, Mary will be out of town until Thursday – call her then.” The next important rule to networking follow-ups is to follow up with EVERY lead a contact gives you. If a contact suggests that you call someone whom you know won’t really be able to help you in your job search, call him or her anyway. Otherwise, when your contact finds out you aren’t taking their advice, they may just decide not to give you any more the future and any business person can tell you that you never know from whom the most valuable lead will come some day. Keep the lines of communication open by giving any and all suggestions a whirl. Last but not least, do the actual following-up. Follow up with your contact exactly when you said you would, and in the exact manner you said you would (phone, email, letter, etc). If for some reason you can’t make contact at the arranged time, keep trying. If you haven’t made arrangements for a follow-up with a contact, then the rule of thumb is to follow-up with them as soon as possible after meeting them. Try to at least send an email or letter the next day saying what a pleasure it was to meet and that you look forward to talking more in the future, and then say in that note when you plan to follow-up with your contact by phone. Then, of course, stick to that new follow-up obligation. Even if the promises made by a contact while networking don’t pan out for you on the job front, don’t cross them off of your contact list. Keep them in the loop about your job search and your career goals. While they may not have been able to make if happen for you this time, you never know what they might be able to do for you in the future. Your most promising business contact may be someone you already know.

Tackling those Second and Third Interviews to Land that Job If you make it to a second or third interview, you are a serious candidate for the job. The key now is to narrow down the candidates. This moment is when you will determine if you get called with a job offer or receive a notice of rejection in the mail. Arm yourself with the proper tools and make an even bigger splash on the second and third interviews than you did at the first one. The first thing to remember when you are going into a second or third interview is what you said in the first interview. The interviewer will have notes from the first interview so you need to be ready to follow up on things you said initially. This is why it is important to be honest and realistic in the first interview. If you work hard to impress the interviewer and end up lying, you may not be able to recall they lies you told in the first interview. Eliminate this from being the case by telling the truth the first time around. Be armed with questions about the position and the company in generally. Search through information online about the company and get a feel for day-to-day operations. Type in the name of the company in Wikipedia and see what comes up. Many corporations are listed in this massive Internet encyclopedia and information about the company can be found there. Find out as much as you can about the company you are interviewing with. If you are interviewing with the same person the second or third time around, ask about their experience with the company. Questions like, “What is a typical day for you on the job?” or “How long have you been employed with the company?” can help to build a relationship with the interviewer. It also signals that you are comfortable with the interviewer. Not to mention, who does not like to talk about themselves? This is a great way to keep the interview moving on a positive note. Have plenty of questions about the position. Show that you have researched the job and are very confident that you are going to get it. The more inquiries you have about the position the more serious and interested you will seem. By the second or third interview, you will probably meet a number of different people. Shake hands firmly and look them in the eye when talking to them. If you are given a tour of the facilities, ask questions. Do not just let your tour guide point out areas without you taking an interest in them. Although it may seem like second and third interviews should be easier, do not let your guard down. Stay on your toes and be even more prepared than you were for the first interview. As the interview process moves on you will probably be meeting with the person that will be your direct boss or the director. Interviews with these figures may be much more difficult than the first interview which was probably with a human resource person. Be aware of this fact and have answers for those tough questions like, “What makes you the right candidate for this job?” Also be prepared for hypothetic situations that may take some spur of the moment problem solving. No matter what number interview you are on, there are some standard rules to follow. Take copies of your resume to your second and third interviews. Even though the interviewer may have a copy of your resume, you want to be armed with extras just in case there are other people in the department that would like copies. If you meet with different managers they may all ask for copies of your resume. Yes, they have copies, but they want to see if you are prepared.